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My ebook is now available to pre-order!

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    I'm proud to announce the my ebook "The Integration of Marketing and Accounting Processes and Its Impact on Business Strategies" is now available to pre-order! The book will be officially launched on April 24th and during the pre-order time and for the first 10 days after being released it will be offered at a special launching price. The image above is the actual book cover, and below you can read a little description of what this book is about and find the links where to pre-order it.  BOOK DESCRIPTION:  The technological advancements of the 1990s brought about significant changes worldwide. The emergence of e-commerce, in this period of great innovation, initiated a shift in the focus of marketing from a customer-centric concept to a human-centric focus based on the customer experience. This enhanced marketing's ability to provide objective information about those customers and their needs. As Robert Kaplan asserts in his article "Balanced Scorecard,"
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Is the EU still a union of countries with the same interests?

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Lately, while organizing some files on my computer I have found some documents I used as sources to write the graduation papers of my bachelor degree in Economics. These documents are studies, articles, monographs and excerpts of books from different authors but all of them have in common one thing, the subject: tax avoidance (also known as tax planning) and tax evasion. My job was to read them, analyze and write a thesis about how the phenomena of the tax avoidance and evasion by multinational groups not based in the European Union affect the economy of the European Economic Area (EEA). A fascinating, yet challenging topic for which I fell in love with and that took me to an interesting conclusion I wish to depict in this article. Of course, it is important to note before hand that this article, because of its informative scope, is not intended to be as much as exhaustive on the representation and description of the matter presented as an academic study would be. For those of you wh
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