My ebook is now available to pre-order!
I'm proud to announce the my ebook "The Integration of Marketing and Accounting Processes and Its Impact on Business Strategies" is now available to pre-order! The book will be officially launched on April 24th and during the pre-order time and for the first 10 days after being released it will be offered at a special launching price. The image above is the actual book cover, and below you can read a little description of what this book is about and find the links where to pre-order it.
The technological advancements of the 1990s brought about significant changes worldwide. The emergence of e-commerce, in this period of great innovation, initiated a shift in the focus of marketing from a customer-centric concept to a human-centric focus based on the customer experience. This enhanced marketing's ability to provide objective information about those customers and their needs.
As Robert Kaplan asserts in his article "Balanced Scorecard," "If you can't measure it, you can't manage it." The necessity to comprehend and utilize the metrics and performance indicators of the marketing process in the accounting process has become essential to optimize the company’s strategies and economic value added. However, this often does not occur due to the inability of these processes to interface synergistically, resulting from their inability to comprehend each other's technicalities. This book presents a collection of methodologies and key performance indicators that could help to mitigate the aforementioned gap by providing a suitable foundation for the marketing-accounting interface.
PRE-ORDER IT NOW at:
Apple Books: http://books.apple.com/us/book/id6499130256
Rakuten-Kobo: https://www.kobo.com/us/en/ebook/the-integration-of-marketing-and-accounting-processes-and-its-impact-on-business-strategies
